Sunday, June 05, 2005

Popularity contest

Who's on first?

When you enter a search for "church in new york city" Google claims to find about 14 million results. How do the search engines decide which church to list first?

PageRank

One of the criteria that Google has historically used is PageRank. PageRank is a value from 0 to 10 that Google assigns to your page to give an indication of how important it thinks your page is. PageRank is computed based on several different factors, but one of them is the number of inbound links to your website. Your website's popularity is an indication to Google of how "good" your website is.

Content is king

The Number One method of growing these inbound links is to have excellent content on your website. This is an area where 'zine types of websites such as 90&9 and Endtime Magazine really shine. Blogs are another way to generate content. Google puts a lot of importance on blogs, and I encourage you to consider a blog on or linking to your church website. Blog software provides an easy way to upload sermon notes and syndicate your content for wider distribution. When you have good content (and when people can find it), others will automatically start linking to the content.

Get the free links

Make sure that community directories all have links to your church website. Do a search for "YourCity directory" or "YourCity church" and find all of the websites that provide links to churches and community resources in your city. Ask the webmasters for a link to your church. Real Estate websites often have church directories.

Advertising


The final and fastest way to get links is advertising. Participation in free advertising networks work extremely well for certains kinds of websites, but you must agree to placing outbound links on your website, and you don't always have much control on where those links go. Websites with high PageRank will often sell outbound links. This is paid advertising, but it doesn't "look" like advertising to search engine software. These arrangements work best when the links are from websites with content somehow related to your website.

8 Comments:

Blogger Auto Insurance said...

I must be missing something with the whole pagerank thing. I mean, if I go after a keyword, and I get it to the top position in the search engines, why should I care at all about the pr that is going to show in the google bar. It shouldn't matter at all, to anyone. After all, the whole point is to grab those top positions, and you can do that just fine without having high google pr.

12:50 PM  
Blogger temptest said...

Hi Fritz, I found your blog while searching for the latest blog news covering Increase Pagerank, and although Popularity contest isn't a perfect match to what I am looking for, I certainly like the look and feel of your blog.

5:32 AM  
Blogger Auto Insurance said...

Hey Fritz, Your Popularity contest message is well received. I am just out searching for information on Page Rank and related and ended up on your blog. Although I'm not an avid "blogger", I have decided to save yours and come back since the information provided has substance.

11:58 AM  
Blogger 123bishop123 said...

Pagerank is the information that I was originally looking for, I do admit though, that Popularity contest does in fact hold my interest just as well.... Thanks for the great post!

5:48 AM  
Blogger 123bishop123 said...

Fritz .... It looks like I have already posted here, but you are all over the search engines as I look for Search Engine Optimization Software.

9:06 PM  
Blogger 123bishop123 said...

Fritz .... It looks like I have already posted here, but you are all over the search engines as I look for Search Engine Optimization Software.

7:13 PM  
Blogger 123bishop123 said...

Fritz .... It looks like I have already posted here (lol), but you are all over the search engines as I look for Search Engine Optimization Software. If I could get my own pages listed like this, I wouldn't be out looking all over the net for this stuff!

5:50 AM  
Blogger 123bishop123 said...

Fritz .... It looks like I have already posted here (lol), but you are all over the search engines as I look for SEO Software. If I could get my own pages listed like this, I wouldn't be out looking all over the net for this stuff!

6:06 AM  

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