Monday, June 27, 2005

Scraper blogs

Everybody knows that Google loves blogs, and church websites with high-quality blogs associated with them bear this out with their generally higher search engine rankings.

This love of blogs has resulted in an explosion of spam blogs ("splogs"?) -- blogs that are created specifically to draw traffic for PPC or affiliate programs. The content is automatically generated by scraping content from newsfeeds, selecting articles with keywords important to the site, snipping content from the feed with those keywords and posting these snippets as a blog article. RSS feed aggregators such as Technorati then pick up these articles as original content and give it immediate distribution.

When I search Technorati for recent blog entries about my city, eight of the top fourteen blogs returned are these RSS scraper sites. This is amazingly annoying.

Because this greatly reduces the utility of Technorati, I hope Technorati implements some intelligence in their software to detect and ban these scraper blogs.

What do you think? Is scraped or random content a legitimate way to create links to your website? Leave your comments here.

Technorati tags: | | |


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