Friday, July 15, 2005

Google PR Update

Google is updating their public PageRank and backlinks information today. My Longmont church website has bubbled up to PR3 from a PR2. More importantly, the church website ranks number one in search results for more keywords.

My old church in Urbana, Illinois has broken through the barrier from PR4 to PR5 today. It's a small website without much content, and amazingly almost every page has a PageRank of 5. What's especially interesting is that most of this site hasn't been updated in years. The photo on the homepage is one that I took four or five years ago. And unfortunately, this high PageRank does not translate into a good placement on the results page when searching for churches in Urbana or Champaign. I believe this easily rectified, however, and I hope to talk with the church webmistress to suggest some fixes. I'll let you know how that goes. The pages have good content and is easy for users to navigate.

I've also been following this church in Sacramento, California. Their church website lost PageRank today, dropping from 4 to 3. One of the people on their web team told me that this is "evidence that a static page that has not been updated will lose rank... and fast." This is contrary to the experience I cited about the Urbana church website. This team is aggressive on their web optimization, using numerous Technorati and Flickr tags, several gateway sites, and extensive crosslinking across sites in an attempt to boost the number of inbound links to their church website. Done clumsily, these techniques will result in Google detecting this as an attempt to spam or game their algorithms, and if it's bad enough Google will ban your site from their results completely.

What are the lessons to learn? Don't try to game the system -- make your site user-friendly and easily navigable, and include good content. For high placement, though, this might not be quite enough. For that, keywords in your pages and in anchor text linking to your site are the key. Read the other articles on this blog for more information.

Where does your church website place in Google? Search for "church city, state or province." Let me know how you're doing in the comment section.

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9 Comments:

Blogger Auto Insurance said...

I must be missing something with the whole pagerank thing. I mean, if I go after a keyword, and I get it to the top position in the search engines, why should I care at all about the pr that is going to show in the google bar. It shouldn't matter at all, to anyone. After all, the whole point is to grab those top positions, and you can do that just fine without having high google pr.

1:06 PM  
Blogger temptest said...

Hi Fritz, I found your blog while searching for the latest blog news covering Increase Pagerank, and although Google PR Update isn't a perfect match to what I am looking for, I certainly like the look and feel of your blog.

5:38 AM  
Blogger Auto Insurance said...

Hey Fritz, Your Google PR Update message is well received. I am just out searching for information on Page Rank and related and ended up on your blog. Although I'm not an avid "blogger", I have decided to save yours and come back since the information provided has substance.

12:02 PM  
Blogger BSPblogger said...

Top Position Fast was actually the information I was looking for when I found your blog. Google PR Update is certainly a great topic Fritz... Are you interested in trading links between our sites?

7:12 PM  
Blogger 123bishop123 said...

Hi Blogger, This Google PR Update post is certainly interesting (to say the least :-) I have been searching high and low for the latest information on Top Google Position when I ended up here looking at your Google PR Update post. Although this isn't exactly what I am out looking for, it has certainly turned out to be well worth my time in visiting.

7:53 AM  
Blogger 123bishop123 said...

Page Rank is the information that I was originally looking for, I do admit though, that Google PR Update does in fact hold my interest just as well.... Thanks for the great post!

5:51 AM  
Blogger hassan said...

Hi :)

You have a great blog! I'll make sure to visit regularly.

If you want your blog to get higher in search engines, why not try Link Metro, you can over 100 new links to your blog every single day, for FREE!

9:55 PM  
Blogger Kevin said...

Here is a church directory I noticed your church isn't listed at yet - to further help with PR: http://www.christianchurchlist.com

8:38 PM  
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